Hierarchy Exercises 10/13

 

Hierarchy Exercise 1 : Bold

This exercise was a really simple design, plain yet powerful enough to make the key points stand out from the rest of the text. Making the title of the event is essential, it catches the attention from the audience and the tagline being bold can also attract people that may need help or want to learn more. Making the rest regular thickness will only be there to provide information, but the heading, tagline and company name matters because that's the main points people will want to know. 

Hierarchy Exercise 2: Scale

This exercise was mainly trying to make the size of the font bigger or smaller depending on what mood the announcement wants to convey. I placed the heading first to make sure that's what the audience views first and placed the tagline right in the middle to make sure that it makes the audience stay focused on the announcement. And I kept all the other information on the right side, the date being on the bottom and the event name on the top. Overall, I really liked the outcome of what I was able to come up with for the heading by using different sizes and scaled the whole thing to be larger than the rest of the text, placing an artistic value. 

Hierarchy Exercise 3: Grayscale

The image quality does not make justice to the design due to the small file size but I made the second sentence gray as well as the last two sentences too. I also used tracking for the heading because it aesthetically fit the text, giving a different aspect to not only the grayscale. 

Hierarchy Exercise 4: Alignment

This was quite simple to interpret because I place the important information on the left and keeping the highlights of the event on the right. Most of the time text is read from left to right so it makes the audience view the text a lot more because it's also straight-forward that the location and dates are together. I also made the margins inwards, almost the center. 

Hierarchy Exercise 5: Upper/Lower Case

I really liked how this design turned out to be. Playing with the different cases makes it unique to read the text because it emphasizes a few of the sentences more than the others despite it being just as important to read. I used a variety of cases within the whole text, but I kept the tagline regular as it divides the information without needing to section or distance it too far off. 

Hierarchy Exercise 6: Vertical 

This was my favorite design of them all. I used side alignments, tracking, and space between letters to keep a flowy vibe with the words. It makes the whole design look minimal but still just as attractive. It wasn't so difficult to find the placement of the words because it was straightforward to keep all the information together and I placed the tagline on the bottom to use up the whole space.